I stared at the screen. Disbelief. Denial. Horror. This was not happening. I had spent weeks studying my textbooks, writing notes, planning what I would do for my assignments, doing the practicals, writing it all up, ensuring I had all the necessary points and had gone deep enough, cut it in half to satisfy the […]
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What is the most important part of your business?
Many people get this wrong, but those that understand it and adjust their systems accordingly usually experience a far greater success – regardless of what their products/services on offer are. So, what is the most important part of your business? Your customers. Without them, you’re out of business. Your Customers Are Important! There are two […]
Customer Effort Score
Have you ever tried to buy something, but found the process so complicated that you just gave up? The line at the store was too long, you had to send a copy of three different forms of identification, you had to open an account, verify your email, do a bunch of ‘games’ to prove you’re […]
5 ways to lose more sales
When a prospect calls, you want to get rid of them like they’re a trail of ants heading straight for your kitchen. After all, more sales means more work for you, right? So, here are 5 ways to lose as many sales as you can: How to Lose More Sales Launch right into your standard […]
PPC in the Real World
Ever wondered what PPC would be like offline?
GA & I: A Tale of Love
When we were first introduced, it was love at first sight. After just a few minutes together, I knew that this was The One. I began dreaming of the happy times ahead of us, the blissful hours we would spend together… So where did things go wrong? And how did Google Tag Manager save the day?